--- title: content diet description: change your life image: https://www.rickroberge.com/hubfs/AI-Generated%20Media/Images/How%20to%20sell%20better.png --- # [SELLING IN THE 21ST CENTURY](https://www.rickroberge.com/) [![header-sm-linkedin-blue](https://www.rickroberge.com/hs-fs/file-465400397-png/images/header-sm-linkedin-blue.png)](http://www.linkedin.com/in/rickroberge) [![header-sm-twitter-blue](https://www.rickroberge.com/hs-fs/file-465371692-png/images/header-sm-twitter-blue.png)](https://twitter.com/RainMakerMaker) [![header-sm-google-plus-red](https://www.rickroberge.com/hs-fs/file-462412948-png/images/header-sm-google-plus-red.png)](https://plus.google.com/+RickRoberge/posts) [![header-sm-rss](https://www.rickroberge.com/hs-fs/file-480298330-png/images/header-sm-rss.png)](https://www.rickroberge.com/rss.xml) # [Science for Sales Rock Stars](https://www.rickroberge.com/) ## [content diet](https://www.rickroberge.com/content-diet) ![](https://www.rickroberge.com/hs-fs/hubfs/elliott.jpeg?width=35&height=35&name=elliott.jpeg) By [Elliott](https://www.rickroberge.com/author/elliott)   Nov 1, 2025, 11:59:59 AM I recently watched “Mountainhead”. The one line synopsis is something like billionaire social media / content AI companies profiting from fake news / content. Did you know 74.2% of web pages contained some AI generated content? (From 900,000). Even if AI made that statistic up, aren’t you concerned with what’s real? If I was in sales and I was at the point of my career where I was waiting for “it to click”, then I would be hyper vigilant about my information diet.  That diet would be Meat and 2 x Veg: 1. MEAT: Find a mentor who has helped shape people you want to become 2. VEG 1: Read recommendations from someone you trust 3. VEG 2: Read old stuff that have lasted the test of time When I found Rick’s website in 2023. It was because his [son Mark](https://www.linkedin.com/in/markroberge/)was on the board at the company I was working for. I heard him mention in a podcast that his Dad was a sales coach and I thought “huh, coincidence?!”. Then I noticed in his blogs that they would regularly contain stories from real life, typically within the week, days or day. That realness contrasted with “noise”. But it also left a trail of real people he’d worked with who’d gone on to set records, build sales organizations and their own companies still evangelising for Rick. He’d also reference other people, books and blogs which oftentimes helped better understand the fundamentals of humans and sales, but also ventured outside. Written like it was a conversation with you rather than this milky milky diluted blog froth. Go and look at pre 2012 blogs and see if there's you get out of it a 1 one-hundredth of what I did/do or if you need something new, shiny, AI to make the change you want in your life? now that we’re at the last frontier of humans making stuff “analogue”, i was wondering whether it would be appropriate to write everything all in lower-case like mr aaron ross? wouldn’t it atleast interrupt the eyes to scan over em dashless, ai grammarless, formulaic ai outputless fun… ? - [Tweet](https://twitter.com/share) ### Want updates as they're published? #### Enter your email: BTW, do you have an idea or question that would make a good article? Would you like to write or co-author it? Either way, **[send me an email](mailto:therainmakermaker@gmail.com?Subject=Blog%20article/author%20idea)**. **[Rick Roberge](https://plus.google.com/116082120720832878924/posts?rel=author)** ## About this blog *This blog is for, by and about Sales Rock Stars, RainMakers, Entrepreneurs (and/or those that strive to be)* ## [Read My Articles on LinkedIn](https://www.linkedin.com/today/author/rickroberge) ## [About Rick](https://www.rickroberge.com/contact-me) **[The Original](http://therainmakermaker.com/)[RainMaker Maker Blog (pre-2012)](http://therainmakermaker.com/)** [**Remote Bookkeeping**](http://www.slcbookkeeping.com/blog/bid/116710/remote-bookkeeping-made-easy)[**Made Easy**](http://www.slcbookkeeping.com/blog/bid/116710/remote-bookkeeping-made-easy) [**Awesome Website Design**](https://www.inbounddesignstudio.com/contact/) Search RainMakers & Sales Rock Stars Search ### Subscribe to Email Updates ### Posts by Month - [November 2025 (19)](https://www.rickroberge.com/archive/2025/11) - 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