I have a good relationship with many of my readers and although I don't allow public comments on this blog any more, I get a fair number of private comments via email. If you haven't tried it, all you have to do is reply to the email that notified you of this article and I'll get it.
OK. So, yesterday, I published OMG! You hired this guy? and one of my readers writes, "This link was in your post and I clicked it. It's been in a lot of your posts and emails, and I'm thinking it's important, but I don't know how. I get lost on this page. Is the page important?"
Absolutely! But there are 21 pages and each page has so much information, it's like drinking from a fire hose and even if you don't have ADHD, you'll feel like you do, but if you understand the different sections of the page and how they fit together, you may begin to understand what your salespeople really need.
As short and sweet as possible. Here we go.