---
title: "Do your spouse and your boss agree on \"$ucce$$ is ???\""
description: Success and Work/life balance
image: https://www.rickroberge.com/hubfs/AI-Generated%20Media/Images/A%20scale%20with%20wealth%20on%20the%20left%20and%20a%20family%20on%20the%20right-1.png
---

# [SELLING IN THE 21ST CENTURY](https://www.rickroberge.com/)

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# [Science for Sales Rock Stars](https://www.rickroberge.com/)

## [Do your spouse and your boss agree on "$ucce$$ is ???"](https://www.rickroberge.com/do-your-spouse-and-your-boss-agree-on-ucce-is)

![](https://www.rickroberge.com/hs-fs/hubfs/elliott.jpeg?width=35&height=35&name=elliott.jpeg)

 By [Elliott](https://www.rickroberge.com/author/elliott)   Nov 2, 2025, 3:01:28 PM

Gen z may have built a reputation for valuing balance. 44% of Gen Zs ranked **work–life balance** as their top job priority, ahead of pay, advancement, or purpose (*Deloitte’s 2024 Gen Z and Millennial Survey)*. Gallup shares study that says workers that 68 % of Gen z / younger millennials say they feel stressed “a lot of the time”.

At the same time, sales performance across the board has dropped. Objective Management Group’s analysis of 5,000 sales forces found that only **46% of reps hit quota in 2023**, compared with 63% a decade earlier. HubSpot’s *Sales Trends Report* shows similar results, with average attainment between 43–50%. 

Gen z or younger millenial? 

From 1970 to 2022, the number of dual-income households double. 

It’s fair to note that many Gen Zs grew up watching two parents working long hours.  
By 2022, **59% of U.S. households** had both parents employed (Bureau of Labor Statistics). Add a constant feed of social media “highlight reels” ... best cars, beaches, bodies, products etc and you have a generation that’s deeply aware of what success *looks* like, but not always what it *costs*. The result: more people asking how to earn more *without* burning out. Hence the rise of “work smarter, not harder” creators preaching efficiency, automation, and “blueprints for freedom.”

Bank of America’s *2024 Gen Z Report* found that **55% already earn income outside their main job.**  
They’re not anti-work... they’re diversifying their income. 

Still, in sales, **drive** remains the differentiator. Harvard Business Review’s 2022 study on 2,500 sales professionals found intrinsic motivation and clear personal goals were the strongest predictors of quota attainment. Napoleon Hill wrote nearly a century ago that “desire is the starting point of all achievement.”

Data keeps proving him right.

So maybe the real challenge isn’t that Gen Z lacks drive... it’s that the world keeps testing what they’ll drive *for*.

How many know what it is?

How many bother to figure it out?

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