--- title: Darwin, Einstein & The Covid-19 Recession description: Changing tactics for selling in a recession image: https://www.rickroberge.com/hubfs/virus.jpeg --- # [SELLING IN THE 21ST CENTURY](https://www.rickroberge.com/) [![header-sm-linkedin-blue](https://www.rickroberge.com/hs-fs/file-465400397-png/images/header-sm-linkedin-blue.png)](http://www.linkedin.com/in/rickroberge) [![header-sm-twitter-blue](https://www.rickroberge.com/hs-fs/file-465371692-png/images/header-sm-twitter-blue.png)](https://twitter.com/RainMakerMaker) [![header-sm-google-plus-red](https://www.rickroberge.com/hs-fs/file-462412948-png/images/header-sm-google-plus-red.png)](https://plus.google.com/+RickRoberge/posts) [![header-sm-rss](https://www.rickroberge.com/hs-fs/file-480298330-png/images/header-sm-rss.png)](https://www.rickroberge.com/rss.xml) # [Science for Sales Rock Stars](https://www.rickroberge.com/) ## [Darwin, Einstein & The Covid-19 Recession](https://www.rickroberge.com/darwin-einstein-the-covid-19-recession) ![](https://www.rickroberge.com/hs-fs/hubfs/RR.jpg?width=35&height=35&name=RR.jpg) By [Rick Roberge](https://www.rickroberge.com/author/rick-roberge)   Mar 24, 2020, 5:47:03 PM I know! I know! Nobody's called it the Covid-19 Recession. That doesn't mean I'm wrong. However, you DO have to decide which smart guy can get you out of it. No, I'm not talking about me or Halligan. It's about Darwin or Einstein. Let me tell you how this happened. My wife goes to the library most Tuesdays at 11 and meets with a group of ladies that like to knit. It's social, educational and she looks forward to it. A few weeks ago, the group decided that it was unhealthy to continue meeting. So, they stopped. Today, they met at their regular time via Zoom. It was very cool to watch these 60-80 year old women waving at the screen, saying, "Hi." and using technology to be social and educational. My wife also got a call from her physical therapist to say that her PT appointment would be done tomorrow via Zoom. I don't mean to be plugging Zoom. There are other platforms, but this is real. So, back to the title. Charles Darwin said, “***It’s not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.***” Einstein is credited with saying, "***Insanity Is Doing the Same Thing Over and Over Again and Expecting Different Results.***" Gotta tell you. There's a lot of salespeople out there that are doing the same things that they've been doing for a decade, but in the Covid-19 aftermath, they're not getting anywhere near the results they got last year. So, time to do something different, like the 60-80 year old ladies. So, what's going on? - Can't get your prospects on the phone? - All spending and hiring is frozen? - Customers not renewing? What can you do? Whether you follow Darwin or Einstein, stop with the same old, same old. Earlier today, **[Pete Caputa tweeted](https://twitter.com/pc4media/status/1242516923360911361)**. Talk to one of them. Maybe they've got a suggestion or **[check this out](https://www.linkedin.com/feed/update/urn:li:activity:6648299438676721667/)**. - [Tweet](https://twitter.com/share) ### Want updates as they're published? #### Enter your email: BTW, do you have an idea or question that would make a good article? Would you like to write or co-author it? Either way, **[send me an email](mailto:therainmakermaker@gmail.com?Subject=Blog%20article/author%20idea)**. **[Rick Roberge](https://plus.google.com/116082120720832878924/posts?rel=author)** ## About this blog *This blog is for, by and about Sales Rock Stars, RainMakers, Entrepreneurs (and/or those that strive to be)* ## [Read My Articles on LinkedIn](https://www.linkedin.com/today/author/rickroberge) ## [About Rick](https://www.rickroberge.com/contact-me) **[The Original](http://therainmakermaker.com/)[RainMaker Maker Blog (pre-2012)](http://therainmakermaker.com/)** [**Remote Bookkeeping**](http://www.slcbookkeeping.com/blog/bid/116710/remote-bookkeeping-made-easy)[**Made Easy**](http://www.slcbookkeeping.com/blog/bid/116710/remote-bookkeeping-made-easy) [**Awesome Website Design**](https://www.inbounddesignstudio.com/contact/) Search RainMakers & Sales Rock Stars Search ### Subscribe to Email Updates ### Posts by Month - [November 2025 (19)](https://www.rickroberge.com/archive/2025/11) - 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