--- title: 11 Words That Eliminate Competition and Increase Budget description: Eliminate competition at higher margins --- # [SELLING IN THE 21ST CENTURY](https://www.rickroberge.com/) [![header-sm-linkedin-blue](https://www.rickroberge.com/hs-fs/file-465400397-png/images/header-sm-linkedin-blue.png)](http://www.linkedin.com/in/rickroberge) [![header-sm-twitter-blue](https://www.rickroberge.com/hs-fs/file-465371692-png/images/header-sm-twitter-blue.png)](https://twitter.com/RainMakerMaker) [![header-sm-google-plus-red](https://www.rickroberge.com/hs-fs/file-462412948-png/images/header-sm-google-plus-red.png)](https://plus.google.com/+RickRoberge/posts) [![header-sm-rss](https://www.rickroberge.com/hs-fs/file-480298330-png/images/header-sm-rss.png)](https://www.rickroberge.com/rss.xml) # [Science for Sales Rock Stars](https://www.rickroberge.com/) ## [11 Words That Eliminate Competition and Increase Budget](https://www.rickroberge.com/eliminate-competition-at-higher-margins) ![](https://www.rickroberge.com/hs-fs/hubfs/RR.jpg?width=35&height=35&name=RR.jpg) By [Rick Roberge](https://www.rickroberge.com/author/rick-roberge)   Oct 15, 2014 8:39:00 PM True story.... My client, a solo marketing agency owner asks me to help with a prospect. The prospect has a Wordpress guy, an SEO guy, a $1000 retainer agreement with an agency that he's displeased with that ended today, and a business that was $400K but is now $200K. He's looking for my client to be a webmaster type that can execute the prospect's latest ideas. **I suggested that my client send the following email.** Thanks for trying to keep us in the game, but the world has changed and is changing more and faster every day and I have changed with it and will continue to change to keep ahead of the pack. Respectfully, I appreciate the kind thoughts that your friend has for me, but she continues to refer to me as her "webmaster", but that's a tiny part of what I've done. Additionally, you appear to prefer to hire people to execute tasks at your direction rather than look for one person to handle your entire web presence. Google changes their algorithm too often for the pros to stay ahead of them, let alone mere mortals. There's a lot more to life than Google rank. SEO/SEM, lead gen, views, unique visitors, conversion, yada, yada, yada is all irrelevant they aren't driven by revenues and profit. So, if you're looking for someone to execute tasks at your direction, I suggest that you go with what you have, but if you want to talk about revenue growth, profits and results that matter, I'm available. Schedule a call. Regardless of which direction you go, thank you for your consideration. **The prospect replied:** I understood that (marketing/SEO...),  the first time.  So that we're on the same page, I seem to be dealing with two issues here, there's some overlap, but I appreciate the differences.    1.  "Fixing things", (what you call "at my direction" such as getting two new blogs running, making several other none SEO specific tasks, some minor fixes, or things that improve the inherent design from a navigation standpoint.   Google/SEO, etc. notwithstanding, I have no suitable place to put general information "news" on (one service offering).  On the (other service offering) side, I have my blog, but none on that side.    The former is the area I'm expanding into but the setup on the current site is more blog oriented than suitable for proper reviews, and content management.   So, the point is, I do need some specific work done - to make the site suitable so I can actually publish some of the things I want to, in an intelligent way.     2.  Growing the site, revenues, and profits, via SEO, marketing, partnerships, opportunities. Yes, I understand that #2 is where you live!   The longer range stuff is in your area.  That's more big picture, and where I don't want to be micromanaging.   Through most of my online time with this and my previous company, I have tried to hire good people, or good companies, to run such things, so I can focus on the core parts of the business.   So let's figure out what that looks like - direction, cost, timelines   It sounds like the local guy I'm talking to may be the one to do some basic stuff - he wants to set up multi-site and add MaxCDN, (maxcdn to help with the site's speed issues) and get my "new" blogs working...   Since you said, you would have to bring in web / WP specialists to tackle that, it seems that if I can get the "local guy" to start asap, we can make some quick progress there, while you and I are focusing on making the site highly profitable again.     So, yes, let's talk asap.  I'll be talking with the "local web guy" later this afternoon.   Would you rather we chat before or after that?   thanks **I told my client to reply with:** What's it worth if I could get you back to $400k? **The prospect replied:** Now we're "talking".   God I love talking to business people rather than technical web people! The result? A $60-100K retainer agreement. I love it when my client's prospects help me coach! Wanna talk? [![Click to schedule YOUR call with Rick!](https://no-cache.hubspot.com/cta/default/229131/c631812b-ea6c-4b37-b17d-c0d13757afda.png)](https://cta-redirect.hubspot.com/cta/redirect/229131/c631812b-ea6c-4b37-b17d-c0d13757afda) - [Tweet](https://twitter.com/share) ### Want updates as they're published? #### Enter your email: BTW, do you have an idea or question that would make a good article? Would you like to write or co-author it? Either way, **[ send me an email](mailto:therainmakermaker@gmail.com?Subject=Blog%20article/author%20idea)**. **[Rick Roberge](https://plus.google.com/116082120720832878924/posts?rel=author)** ## About this blog *This blog is for, by and about Sales Rock Stars, RainMakers, Entrepreneurs (and/or those that strive to be)* ## [Read My Articles on LinkedIn](https://www.linkedin.com/today/author/rickroberge) ## [About Rick](https://www.rickroberge.com/contact-me) **[The Original ](http://therainmakermaker.com/)****[RainMaker Maker Blog (pre-2012)](http://therainmakermaker.com/)** [**Remote Bookkeeping**](http://www.slcbookkeeping.com/blog/bid/116710/remote-bookkeeping-made-easy)[** Made Easy**](http://www.slcbookkeeping.com/blog/bid/116710/remote-bookkeeping-made-easy) [**Awesome Website Design**](https://www.inbounddesignstudio.com/contact/) Search RainMakers & Sales Rock Stars Search ### Subscribe to Email Updates ### Posts by Month - [November 2025 (19)](https://www.rickroberge.com/archive/2025/11) - [October 2025 (18)](https://www.rickroberge.com/archive/2025/10) - [June 2025 (8)](https://www.rickroberge.com/archive/2025/06) - [May 2025 (1)](https://www.rickroberge.com/archive/2025/05) - [April 2025 (1)](https://www.rickroberge.com/archive/2025/04) - [July 2023 (1)](https://www.rickroberge.com/archive/2023/07) - [June 2023 (2)](https://www.rickroberge.com/archive/2023/06) - [May 2023 (1)](https://www.rickroberge.com/archive/2023/05) - [March 2023 (1)](https://www.rickroberge.com/archive/2023/03) - [January 2023 (2)](https://www.rickroberge.com/archive/2023/01) - [November 2022 (1)](https://www.rickroberge.com/archive/2022/11) - [May 2022 (1)](https://www.rickroberge.com/archive/2022/05) - [April 2022 (1)](https://www.rickroberge.com/archive/2022/04) - [March 2022 (1)](https://www.rickroberge.com/archive/2022/03) - [February 2022 (2)](https://www.rickroberge.com/archive/2022/02) - [January 2022 (2)](https://www.rickroberge.com/archive/2022/01) - [December 2021 (2)](https://www.rickroberge.com/archive/2021/12) - [November 2021 (2)](https://www.rickroberge.com/archive/2021/11) - [October 2021 (1)](https://www.rickroberge.com/archive/2021/10) - [September 2021 (13)](https://www.rickroberge.com/archive/2021/09) - [August 2021 (2)](https://www.rickroberge.com/archive/2021/08) - [July 2021 (1)](https://www.rickroberge.com/archive/2021/07) - [June 2021 (1)](https://www.rickroberge.com/archive/2021/06) - [May 2021 (3)](https://www.rickroberge.com/archive/2021/05) - [April 2021 (2)](https://www.rickroberge.com/archive/2021/04) - [March 2021 (4)](https://www.rickroberge.com/archive/2021/03) - [January 2021 (1)](https://www.rickroberge.com/archive/2021/01) - [December 2020 (1)](https://www.rickroberge.com/archive/2020/12) - [November 2020 (2)](https://www.rickroberge.com/archive/2020/11) - [October 2020 (2)](https://www.rickroberge.com/archive/2020/10) - [September 2020 (3)](https://www.rickroberge.com/archive/2020/09) - [August 2020 (2)](https://www.rickroberge.com/archive/2020/08) - [July 2020 (5)](https://www.rickroberge.com/archive/2020/07) - [June 2020 (3)](https://www.rickroberge.com/archive/2020/06) - [May 2020 (5)](https://www.rickroberge.com/archive/2020/05) - [April 2020 (2)](https://www.rickroberge.com/archive/2020/04) - [March 2020 (7)](https://www.rickroberge.com/archive/2020/03) - [February 2020 (2)](https://www.rickroberge.com/archive/2020/02) - [January 2020 (3)](https://www.rickroberge.com/archive/2020/01) - [December 2019 (1)](https://www.rickroberge.com/archive/2019/12) - [November 2019 (2)](https://www.rickroberge.com/archive/2019/11) - [October 2019 (2)](https://www.rickroberge.com/archive/2019/10) - [September 2019 (4)](https://www.rickroberge.com/archive/2019/09) - [August 2019 (6)](https://www.rickroberge.com/archive/2019/08) - [July 2019 (3)](https://www.rickroberge.com/archive/2019/07) - [June 2019 (2)](https://www.rickroberge.com/archive/2019/06) - [April 2019 (3)](https://www.rickroberge.com/archive/2019/04) - [March 2019 (2)](https://www.rickroberge.com/archive/2019/03) - [February 2019 (3)](https://www.rickroberge.com/archive/2019/02) - [January 2019 (3)](https://www.rickroberge.com/archive/2019/01) - [December 2018 (1)](https://www.rickroberge.com/archive/2018/12) - [November 2018 (2)](https://www.rickroberge.com/archive/2018/11) - [October 2018 (4)](https://www.rickroberge.com/archive/2018/10) - [September 2018 (3)](https://www.rickroberge.com/archive/2018/09) - [August 2018 (5)](https://www.rickroberge.com/archive/2018/08) - [July 2018 (3)](https://www.rickroberge.com/archive/2018/07) - [June 2018 (6)](https://www.rickroberge.com/archive/2018/06) - [May 2018 (5)](https://www.rickroberge.com/archive/2018/05) - [April 2018 (5)](https://www.rickroberge.com/archive/2018/04) - [March 2018 (3)](https://www.rickroberge.com/archive/2018/03) - [February 2018 (6)](https://www.rickroberge.com/archive/2018/02) - [January 2018 (4)](https://www.rickroberge.com/archive/2018/01) - [December 2017 (6)](https://www.rickroberge.com/archive/2017/12) - [November 2017 (9)](https://www.rickroberge.com/archive/2017/11) - [October 2017 (2)](https://www.rickroberge.com/archive/2017/10) - [September 2017 (3)](https://www.rickroberge.com/archive/2017/09) - [August 2017 (3)](https://www.rickroberge.com/archive/2017/08) - [July 2017 (1)](https://www.rickroberge.com/archive/2017/07) - [June 2017 (5)](https://www.rickroberge.com/archive/2017/06) - [May 2017 (1)](https://www.rickroberge.com/archive/2017/05) - [April 2017 (3)](https://www.rickroberge.com/archive/2017/04) - [March 2017 (8)](https://www.rickroberge.com/archive/2017/03) - [February 2017 (1)](https://www.rickroberge.com/archive/2017/02) - [January 2017 (4)](https://www.rickroberge.com/archive/2017/01) - [December 2016 (2)](https://www.rickroberge.com/archive/2016/12) - [November 2016 (2)](https://www.rickroberge.com/archive/2016/11) - [October 2016 (3)](https://www.rickroberge.com/archive/2016/10) - [September 2016 (3)](https://www.rickroberge.com/archive/2016/09) - [August 2016 (2)](https://www.rickroberge.com/archive/2016/08) - [July 2016 (2)](https://www.rickroberge.com/archive/2016/07) - [June 2016 (4)](https://www.rickroberge.com/archive/2016/06) - [May 2016 (5)](https://www.rickroberge.com/archive/2016/05) - [April 2016 (4)](https://www.rickroberge.com/archive/2016/04) - [March 2016 (5)](https://www.rickroberge.com/archive/2016/03) - [February 2016 (6)](https://www.rickroberge.com/archive/2016/02) - [January 2016 (5)](https://www.rickroberge.com/archive/2016/01) - [December 2015 (8)](https://www.rickroberge.com/archive/2015/12) - [November 2015 (2)](https://www.rickroberge.com/archive/2015/11) - [October 2015 (5)](https://www.rickroberge.com/archive/2015/10) - [September 2015 (6)](https://www.rickroberge.com/archive/2015/09) - [August 2015 (7)](https://www.rickroberge.com/archive/2015/08) - [July 2015 (3)](https://www.rickroberge.com/archive/2015/07) - [June 2015 (6)](https://www.rickroberge.com/archive/2015/06) - [May 2015 (4)](https://www.rickroberge.com/archive/2015/05) - [April 2015 (10)](https://www.rickroberge.com/archive/2015/04) - [March 2015 (1)](https://www.rickroberge.com/archive/2015/03) - [February 2015 (4)](https://www.rickroberge.com/archive/2015/02) - [January 2015 (5)](https://www.rickroberge.com/archive/2015/01) - [December 2014 (10)](https://www.rickroberge.com/archive/2014/12) - [November 2014 (5)](https://www.rickroberge.com/archive/2014/11) - [October 2014 (6)](https://www.rickroberge.com/archive/2014/10) - [September 2014 (10)](https://www.rickroberge.com/archive/2014/09) - [August 2014 (7)](https://www.rickroberge.com/archive/2014/08) - [July 2014 (7)](https://www.rickroberge.com/archive/2014/07) - [June 2014 (11)](https://www.rickroberge.com/archive/2014/06) - [May 2014 (6)](https://www.rickroberge.com/archive/2014/05) - [April 2014 (6)](https://www.rickroberge.com/archive/2014/04) - [March 2014 (8)](https://www.rickroberge.com/archive/2014/03) - [February 2014 (9)](https://www.rickroberge.com/archive/2014/02) - [January 2014 (14)](https://www.rickroberge.com/archive/2014/01) - [December 2013 (9)](https://www.rickroberge.com/archive/2013/12) - [November 2013 (5)](https://www.rickroberge.com/archive/2013/11) - [October 2013 (9)](https://www.rickroberge.com/archive/2013/10) - [September 2013 (10)](https://www.rickroberge.com/archive/2013/09) - [August 2013 (13)](https://www.rickroberge.com/archive/2013/08) - [July 2013 (11)](https://www.rickroberge.com/archive/2013/07) - [June 2013 (12)](https://www.rickroberge.com/archive/2013/06) - [May 2013 (12)](https://www.rickroberge.com/archive/2013/05) - [April 2013 (13)](https://www.rickroberge.com/archive/2013/04) - [March 2013 (10)](https://www.rickroberge.com/archive/2013/03) - [February 2013 (10)](https://www.rickroberge.com/archive/2013/02) - [January 2013 (6)](https://www.rickroberge.com/archive/2013/01) [see all](https://www.rickroberge.com/eliminate-competition-at-higher-margins#) Website designed by [Inbound Design Partners](https://www.inbounddesignpartners.com/)