Did you listen to Mike Volpe interview Mark Roberge?
I generally don't listen to podcasts and honestly, I wasn't going to listen to this one because I expected it to be about scaling your organization. It was, but there was 90 seconds that every business owner, consultant and salesperson should listen to. Mark explains how he learned what causes churn. What makes customers not renew, cancel or be unhappy and unsuccessful.
This is our mission. To help you get good, successful customers, keep good, successful customers and if a potentially good, successful customer went away before you talk to us, how to get them back.