#1 Rule for Growing Your Business

What blog titles attract you, "Three Tips", "5 Hacks", "10 Steps"? Let me start with a quick story.

A few years ago, there was a local gym that routinely sued hundreds of their patrons for non-payment of their monthly dues. After a while, the court started dismissing the lawsuits pre-trial. The court felt that the patrons were being tricked into buying. They were being oversold and expected 'getting in shape' or 'getting healthy' to be much easier than it was. This lines up pretty well with what Mark said.

In the past few months, Carole and I have spoken with several business owners that bought software that was supposed to help them grow their business, listened to the promises and advice that the rep gave them, realized after several months that they were failing and the software company could not help them.

Today, these people probably have blog articles titled "5 Signs...", "5 Tips...", "4 Facts", and "3 Reasons". The reader sees the title and thinks, "Oh good. Maybe this is what will turn me around. Maybe this is what I'm missing. Maybe I can save my company after all." What the reader may not recognize is that these authors are bloggers, not salespeople, not business owners, not consultants and the rep that sold them the software are off making this months quota.

So, take a lesson from the physical fitness industry.

Consult your physician before beginning any exercise program.

Carole's been quoting one of her friends with, "A fool with a tool is still a fool."

How long did it take you to get a basic education? Kindergarten? Elementary school? High school? How many years in college? 4? 6? You couldn't get your degree by following 3 tips, or with a couple of hacks. Every course had 2-3 classes/week, a lab, homework, private tutoring? You had to study, rehearse, think and practice for months. Not full time for any class, but part time for each.

Sales, selling, business development, customer acquisition is not something that you can learn from a book. It's not something that you can learn by reading three tips written by somebody that's never sold anything. It's not something that you should start doing until you've consulted your physician.

So, here's my #1 rule.

Tips, hacks and tricks won't do what an evaluation, personalized program, and several

conversations a week for few months with someone who knows what they're doing can.

Want to start with a 15 minute exploratory.diagnostic call with Dr. Carole or Dr. Rick?

I Need A Jump Start

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