---
title: "7 \"What if's\" for me and 1 for you"
description: What if you could change your life today?
image: https://www.rickroberge.com/hs-fs/hub/229131/file-497188597.jpg
---

# [SELLING IN THE 21ST CENTURY](https://www.rickroberge.com/)

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# [Science for Sales Rock Stars](https://www.rickroberge.com/)

## [7 "What if's" for me and 1 for you](https://www.rickroberge.com/10-what-ifs-for-me-and-one-for-you)

![](https://www.rickroberge.com/hs-fs/hubfs/RR.jpg?width=35&height=35&name=RR.jpg)

 By [Rick Roberge](https://www.rickroberge.com/author/rick-roberge)   Jan 23, 2016 3:18:51 PM

We sometimes worry about stuff that doesn't happen, but have you ever wondered what would be if what did happen, didn't? ***Updated for 2021!***

![Lifes_Timeline.jpg](https://www.rickroberge.com/hs-fs/hub/229131/file-497188597.jpg "Lifes_Timeline.jpg")  
I met Elaine in October, 1969 as she was leaving my friend's fraternity party in search of people that were more fun. What if I hadn't gone over to check on my friend's party? Would we have met anyway? Would I have stayed in Worcester? Would Mark and Matt have been born? Would I have met Pete Caputa? Without Mark and Pete, would there be a Hubspot?

---

Dave Kurlan and I both sold Cutco Cutlery in the 70's. If we hadn't, would we have met anyway? Would I have met Bob Jiguere, who turned out to be my sales mentor? Would I have learned how to knock on doors, handle rejection, and develop rapport quickly without Bob's guidance? Would I have adopted the **[mindset that changed my life](http://therainmakermaker.com/2006/05/29/success-secret-3/)**? Would I have joined Dave's firm 30 years later anyway?

---

If I hadn't sold furniture in a retail furniture store in the early 80's, would I have learned how salespeople could be petty thieves and how disloyal customers that 'went home to think about it' could be? Would I have learned how salespeople's managers would authorize 'special discounts' rather than teach their salespeople how to build value and hold pricing and margins? Would I have thought, "I don't want to be one of them." and bought and paid for my own sales training anyway?

---

If I hadn't started my collection agency in 1986, would I have heard 20 years of excuses and lies that debtors had for not paying what they agreed to pay? Would I have learned to discern who was lying and who was telling the truth anyway? Would I have learned that some people could not pay and some people wouldn't pay even though they had the cash in their pocket? Would I have been forced to learn **[how to maximize client retention, evangelism and sales](https://www.rickroberge.com/Blog/bid/238328/How-to-Maximize-Client-Retention-Evangelism-and-Sales)** anyway? Would I still have figured out that the reason that people stopped paying was because they became 'un-sold' and that ALL collection problems are sales problems in disguise?

---

If I hadn't taken a detour with Noresco in the early 90's, would I have learned how to think in millions rather than thousands? Would I have developed the 'startup' mentality and understood what it was like to need to make payroll every week? Would I have learned how to work with my engineers and use their knowledge to identify and align the needs of our clients, their utilities and our sub-contractors and suppliers as well as the executives of our clients and our employer? Would I have learned that the process that I used to sell a $2,500 study was the same process that I used to sell a $4 million comprehensive energy conservation project?

---

That's four.

5. If I hadn't attended BNI ten years ago, would I have met Pete Caputa?

6. Would he have introduced me to hundreds of Hubspotters and Partners?

7. Would Hubspotters have written **[this](http://www.huffingtonpost.com/dan-lyons/sales-coach_b_4979638.html)**, or **[this](http://blog.hubspot.com/sales/3-stories-that-formed-a-master-salespersons-philosophies)**, or **[this ](http://www.curiousjuice.com/blog-0/bid/134157/Sales-training-for-an-engineer-lessons-from-a-master)**and brought new prospects to my inbox last year?

Notice that my "What ifs" started before I was 20 and you'll find a significant "What if" in every decade of my life. All I had to do is follow Yogi Berra's advice. [**When you come to a fork in the road, Take it!**](http://amzn.to/1nrOCNN)

***Updated for 2021!***

2020 was a year like no other! What if you are at a fork in the road? **[Will you take it](https://www.rickroberge.com/salesstimuluscoaching)**? Is it your decade?

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<https://plus.google.com/116082120720832878924/posts?rel=author>BTW, do you have an idea or question that would make a good article? Would you like to write or co-author it? Either way, **[ send me an email](mailto:therainmakermaker@gmail.com?Subject=Blog%20article/author%20idea)**.

**[Rick Roberge](https://plus.google.com/116082120720832878924/posts?rel=author)**

## About this blog

*This blog is for, by and about  
Sales Rock Stars,  
RainMakers,  
Entrepreneurs  
(and/or those that strive to be)*

## [Read My Articles on LinkedIn](https://www.linkedin.com/today/author/rickroberge)

## [About Rick](https://www.rickroberge.com/contact-me)

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