I was having a conversation with a consultant today about stuff and he said, "I went looking for your services page today and I couldn't find it. Can you point me in the right direction?" I replied, "Huh?" He said, "Yeah! You know, what you do for your clients. How you help them. What your services are. I've been thinking that I need to start thinking about that. So, I went looking for the page."
I'm thinking, "Oh no! Now I need a services page? Why can't people just tell me what they want?", but that's not what I said. What I said was, "I never know what it's gonna take. So, when they ask, I just tell people, 'Let's have a conversation and figure it out.'" He replied, "OK, I'll do that."
But the exchange got me thinking that maybe I do need some sort of a services page, with a form and everything. So, what's important?
Impact is important! I wrote this article a year ago that explains it pretty well. If you're a $1,000,000 company and working with me adds $100,000 to your top line, you'll probably like me, but if you're a $45,000 company and working with me adds $100,000 to your top line, you'll love me. That's impact! You'll not only love me, but you'll tell the world about me. So, if you're not the type that evangelizes or if you're not looking for a huge impact, we probably won't work together.
Commitment is important! You will need to do whatever it takes. Period! Whatever it takes. I talked with a business owner earlier this year who had a $1M business and said that he wanted to be a $2M business. Honestly, typically, doubling the business is impact. He even had a nice sounding, non-monetary reason for wanting to double his business, but "nice sounding" is the key. I'm a jerk! (Ask anybody.) and if you give me "nice sounding", I will challenge it and if you're not committed, it won't hold up.
Urgency is important! I don't want a job. I want an evangelist! I don't want you to say, "I paid Rick a gazillion dollars a year for most of my life and he made me successful." I want my evangelists to say, "We paid Rick a ton of money and we doubled our sales in 3 months and we doubled them again in the three months after he left!" Anybody can double or triple sales in a lifetime. You have to do it in 3-6 months.
So, if I had a My Services Page, it would look like this.
If you believe that you've got the important stuff, here's what I do.
Where are you today? (i.e. how many clients, MRR, annual sales, whatever)
Where do you want to be? (i.e. how many clients, MRR, annual sales, whatever)
What's the difference? That's what I do. Get you to grow the difference. Those are my services. Whatever it takes, if you've got the important stuff. Remember....