Can a Sales VP Fix Customer Churn?

Got an email from a Sales VP saying that he was going to pause recruiting to fix churn.

Sound familiar?

He added:

  • Our churn rates are way higher than they should be.
  • Our VP of Marketing left a few months ago and we haven't replaced him yet so lead flow has been flat.
  • We hired a few new reps right before we lost our marketing VP.  So we're now splitting the same number of leads among more reps, causing productivity per rep to suffer.

I replied:

You may want to read,

Feel free to share this article with any sales leader that's trying to balance scaling the sales force with customer retention and if you have a question, contact me here.


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