Got an email from a Sales VP saying that he was going to pause recruiting to fix churn.
Sound familiar?
He added:
- Our churn rates are way higher than they should be.
- Our VP of Marketing left a few months ago and we haven't replaced him yet so lead flow has been flat.
- We hired a few new reps right before we lost our marketing VP. So we're now splitting the same number of leads among more reps, causing productivity per rep to suffer.
I replied:
You may want to read,
- https://www.rickroberge.
com/mark-roberge-why-arent- your-customers-successful - https://www.rickroberge.com/
Blog/bid/254452/Net-Sales-Why- Do-My-Customers-Go-Away - https://www.rickroberge.com/
Blog/bid/256953/Why-Do-My- Customers-Go-Away-Sales - https://www.rickroberge.com/
Blog/bid/259580/Make-Sales- Easier-and-Eliminate-Customer- Churn
Feel free to share this article with any sales leader that's trying to balance scaling the sales force with customer retention and if you have a question, contact me here.