--- title: Can a Sales VP Fix Customer Churn? description: Customer retention/churn --- # [SELLING IN THE 21ST CENTURY](https://www.rickroberge.com/) [![header-sm-linkedin-blue](https://www.rickroberge.com/hs-fs/file-465400397-png/images/header-sm-linkedin-blue.png)](http://www.linkedin.com/in/rickroberge) [![header-sm-twitter-blue](https://www.rickroberge.com/hs-fs/file-465371692-png/images/header-sm-twitter-blue.png)](https://twitter.com/RainMakerMaker) [![header-sm-google-plus-red](https://www.rickroberge.com/hs-fs/file-462412948-png/images/header-sm-google-plus-red.png)](https://plus.google.com/+RickRoberge/posts) [![header-sm-rss](https://www.rickroberge.com/hs-fs/file-480298330-png/images/header-sm-rss.png)](https://www.rickroberge.com/rss.xml) # [Science for Sales Rock Stars](https://www.rickroberge.com/) ## [Can a Sales VP Fix Customer Churn?](https://www.rickroberge.com/can-a-sales-vp-fix-customer-churn) ![](https://www.rickroberge.com/hs-fs/hubfs/RR.jpg?width=35&height=35&name=RR.jpg) By [Rick Roberge](https://www.rickroberge.com/author/rick-roberge)   Sep 20, 2019, 11:41:11 AM Got an email from a Sales VP saying that he was going to pause recruiting to fix churn. Sound familiar? He added: - Our churn rates are way higher than they should be. - Our VP of Marketing left a few months ago and we haven't replaced him yet so lead flow has been flat. - We hired a few new reps right before we lost our marketing VP.  So we're now splitting the same number of leads among more reps, causing productivity per rep to suffer. I replied: You may want to read, - [https://www.rickroberge.com/mark-roberge-why-arent-your-customers-successful](https://www.rickroberge.com/mark-roberge-why-arent-your-customers-successful) - [https://www.rickroberge.com/Blog/bid/254452/Net-Sales-Why-Do-My-Customers-Go-Away](https://www.rickroberge.com/Blog/bid/254452/Net-Sales-Why-Do-My-Customers-Go-Away) - [https://www.rickroberge.com/Blog/bid/256953/Why-Do-My-Customers-Go-Away-Sales](https://www.rickroberge.com/Blog/bid/256953/Why-Do-My-Customers-Go-Away-Sales) - [https://www.rickroberge.com/Blog/bid/259580/Make-Sales-Easier-and-Eliminate-Customer-Churn](https://www.rickroberge.com/Blog/bid/259580/Make-Sales-Easier-and-Eliminate-Customer-Churn) Feel free to share this article with any sales leader that's trying to balance scaling the sales force with customer retention and if you have a question, [contact me here](https://www.rickroberge.com/contact-me). - [Tweet](https://twitter.com/share) ### Want updates as they're published? #### Enter your email: BTW, do you have an idea or question that would make a good article? 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