Do people read what you publish (Secret Sauce)

Do you publish to a blog or on LinkedIn? Have you ever been disappointed in the number of people that read and/or comment? Me too. Wanna know a secret?


This is the most read article on my blog in the past year.

This is my most read post on LinkedIn so far this year.

This is one of my most read articles on LinkedIn of all time. Notice the evangelist's quote in the first paragraph.

The secret? Readers are more interested in what people say about you than what you have to say.

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