I was talking with 2 CEOs of marketing agencies yesterday. Both of them are trying to grow sales and have hired me to help them. I've helped them evaluate their sales capabilities as well as their team's current sales competencies. I've helped them adjust their sales processes and procedures. I've helped identify and recruit better salespeople. I've helped them manage, coach and grow their existing people.
Here's my question...
Should they do for their clients what I have done for them?
Please understand that I haven't always been a fan of marketing. One of my most popular articles of all time is Should you fire marketing?. (Note that article is almost a decade old.) However, it's still true today. Back then I wrote about Mediocrity and the Middle Class and less than a month ago, I wrote about how few people are millionaires and don't aspire to be. I also recognize that sales isn't perfect and acknowledge that both sales and marketing can spew a fair amount of BS.
Here's the real question...
Can your marketing agency help you and your people sell?
If not, forward this email to your agency and have your team and your agency's team do this exercise.
If your marketing agency does help you sell, please introduce us.