I signed up, paid for and attended Sandler Sales training almost 30 years ago. Back then, Sandler training was sold to individual salespeople rather than companies. As a matter of fact, at the beginning of the first class, the trainers often asked, "How many people paid to be here and how many were 'sent'?" Eventually, the Sandler guys switched from selling to individuals to selling to companies. Easy decision...bigger money.

For those of you that don't know, my son Matt and his new wife, Melissa are part of the Hubspot community, own an awesome bookkeeping agency and THE inbound design studio, but if you read Matt Roberge on Sales Style, Numbers & Focus, you may be able to guess that they're both avid skiers and fisher(people?). Thus begins the story...