Suppose that you wanted to grow sales. According to the Inbound Marketing folks, you'll go to Google and do a search. What will you search for?

Have you started thinking about 2014 yet? Have you started thinking about how much money you want to make? How many new customers you want? Sales volume? Goal setting is complex and should never be done alone.

Have you heard the story of Billy Ray Harris? Back in February, he was panhandling on a Kansas City street when a lady, accidentally dropped a diamond engagement ring in his cup. When he noticed it, he thought about selling it, but decided to hang onto it in case she came back. Three days later, she did come back and was very grateful when he gave her her ring.

As you may know, I just spent a week with a fisherman. Jerry's actually a son, husband, father, teacher and many other things, but I only want to talk about the fisherman.

So, how did you spend Saturday evening? Here's mine. Elaine, Melissa, Nan, Jerry and I picked up a pile of pizzas at Pizza by Alex, a couple of bottles of wine and some beer and drove 28 minutes (according to Google maps) to share with Nancy and Craig. After we ate the pizza, we discussed the rest of the evening. As you might expect, we went in different directions. The girls, decided that they were gonna go to the piano bar at the Front Porch, a gay bar in Ogunquit and the guys decided to stay back, talk fishing, woodworking and business while watching a chick flick on TV.

You are not alone! I just received this email from HBR.

I was one of the 5,000+ that crammed into the auditorium yesterday to listen to Dharmesh deliver his half of the keynote. I typically enjoy Dharmesh. I think it's because he appeals to my geeky introverted real self. I enjoyed the story that he told about humans and how their behaviors historically had been conditioned responses like when the telephone rings, we answer. He eventually wandered into the area of how B2B as well as B2C consumers shop and buy.

If you used Google search today, you may have noticed that it's Erwin Schrödinger's birthday. Happy birthday, Erwin.

Erwin was a physicist that was awarded a Nobel Prize for writing something about a cat being alive and dead at the same time and it's impact on atomic theory. I tried to read about it but honestly, I don't have a clue. However, if really smart people say that he's smart, he's smart!

So, if you're keeping up, this is the third post that I'm writing to tease you into my September program. If you're not up to date, click Sales Comfort Zone and come back.